VICTORIA – A popular downtown Victoria establishment will soon join the CRAFT Beer Market franchise.
The Canadian franchise, which describes itself as an “upscale casual restaurant” with an emphasis on local food and craft beer, has nine locations across Canada, including four in British Columbia, including the flagship store of the company in Vancouver.
Canoe Brewpub will join the CRAFT Beer Market organization in March. 1. Long-term plans for the harbor bar have not been revealed, although the brewery will retain its name.
“Our plan is to keep Canoe as a Canoe for now,” CRAFT Founder and President PJ L’Heureux said in a statement Tuesday.
“We admire Canoe as a community builder in the city and love the history of the building that is Canoe’s home,” he said.
The building and grounds occupied by the craft brewery will continue to belong to Don Calveley, founder and owner of Truffles Group, a Vancouver Island company that includes brands such as Cascadia Liquor, Truffles Catering, Victoria Butterfly Gardens and more. again.
Truffles Group will lease the building to CRAFT starting this spring.
“This is great news for our guests, our team and beer lovers in Victoria,” Calveley said. “CRAFT Beer Market brings the same commitment to community involvement, great service and exceptional food and drink that has been Canoe Brewpub’s hallmark for the past 18 years.”
CRAFT says it plans to initiate “major renovations” to the Canoe property in the near future.
“We couldn’t be more excited,” L’Heureux said. “Canoe will be our first brewing facility and the first member of our family in Victoria.”
CRAFT will continue to sell Canoe brand beers to the Craft Brewery, and the company says other local breweries are excited about the announcement.
“I have been excited about the approach CRAFT Beer Market has taken to showcasing the art of brewing since they opened almost 10 years ago,” said Matt Phillips of Phillips Brewing.
“It has been an honor to be their partner as they have opened more locations in Eastern and Western Canada, and I look forward to welcoming them to the neighborhood,” he said.